We are small but mighty creative thinkers, creators, and writers.
Client: TEDxTEDxSydney is the leading platform for the propagation of Australian ideas, creativity and innovation to the rest of the world.
Since 2018, Director of Agent Blonde, Michelle Ahern has worked as an Editor, Writer and contributor to the TEDxSydney organisation. In 2021 and 2022, Michelle held the position of Head of Marketing + Content for TEDxSydney driving the marketing strategy, brand direction and content creation for the multi-platform organisation.
From developing the creative theme for the TEDx speakers, to developing all digital assets, brand messaging website and digital asset management, promotion and publicity of key speakers to live event communications and team management. Phew! What a feat and what a phenomenal brand to be a part of.
Client: Australian Business VolunteersABV strengthens communities across the globe through donated business expertise. They create self-reliance and resilience to leave a lasting economic impact.
Michelle developed and executed the marketing and communications strategy for ABV for almost two years. From a brand re-design and launch to managing the day-to-day comms across web, newsletter, social and B2B. In 2020, just prior to the pandemic, Michelle visited Lihir in PNG to help finalise the development of the ‘Apeketon Business Hub’ which she had helped market both locally to the Lihirian community and via corporate partnerships across Australia and the Pacific.
Australian Business Volunteers is an international development agency that works in partnership with corporates to deliver impactful corporate social responsibility programs, working toward sustainable outcomes for communities and not for profits, leading to poverty alleviation.
Client: BUCK&SIMPLE ARCHITECTSBuck&Simple are a team of Architects dedicated to craftsmanship, sustainable solutions and bespoke outcomes. They believe in the inherent beauty of simplicity; great design is timeless.
With a unique approach to modern architecture, buck&simple work closely with clients to deliver uniquely tailored, environmentally sustainable design solutions.
Supporting the buck&simple team across publicity, marketing, brand strategy and communications planning has been one of Michelle’s favourite on-going projects.
A passionate, skilled and professional team of designers and architects that bring other people’s designs to life, needing support to craft and tell their own story is a great collaboration.
Client: KALDOR PUBLIC ART PROJECTSKaldor Public Art Projects creates ground breaking projects with international artists in public spaces, changing the landscape of contemporary art in Australia and around the world.
To support the program, a marketing strategy and go-to-market plan needed to be developed, including the development of an ‘anniversary’ sub-brand, communications strategy, intensive content production and digital asset development and implementation. This year-long program was a true collaboration between Michelle and Kaldor’s marketing team, celebrating one of Australia’s most inspiring art organisations.
Since 1969 Kaldor Public Art projects has inspired the public with international art projects and pioneering new models of creative learning through art education.
Approaching its 50th anniversary, the organisation had a vision of a year-long art program showcasing its rich history be developed and launched.
Client: WORK CLUB GLOBALWork Club sets the standard in pro-working, the new era in co-working. A unique philosophy built around freedom of movement, curiosity of mind and courage of spirit.
A key partner of TEDxSydney, Work Club is a revolutionary organisation when it comes to creating workspaces designed to create connections, spark curiosity and cultivate success.
Michelle was hired by the marketing team at Work Club as a writer to help craft short and long form articles for their members and wider audience.
Client: COAL COAST BREWING COCoal Coast Brewing Co. was developed with a simple philosophy: brew great beer that reflects the stories of the raw environment that we live, love and play in.
Being so close to the amazing beer and brand she was building, Kelly simply needed a fresh set of eyes (and some crafty words) to hone in on what she already knew she wanted to say. A simple brief: nail that tagline, and one of our favourites to date also.
Inspired by legends, crafted by locals.
Coal Coast Brewing Co is a local craft brewery in Michelle’s hometown south of Sydney in Australia. Passionate about local startups, and yes good beer, Michelle worked with Founder and Brewer, Kelly, in the early stages of the brand development.
